Domino’s is encouraging its customers to “do their slice” by recycling the cardboard pizza boxes with its new packaging efforts across the US.
It has partnered with WestRock to print recycling messaging on the pizza boxes, reinforcing the facts and directing consumers to its website that provides access to a nationwide database of recycling guidelines using a QR code.
The pizza cardboard boxes, which encourage consumers to recycle with facts and recycling messages on them, are made of more than 70% recycled content.
The initiative follows an industry-endorsed study that found grease and cheese residue “at typical levels” did not have a significant impact on the recyclability of pizza boxes and the majority of recycling programmes and paper mills accept them without any problems.
Jenny Fouracre, Domino’s Senior Director of Communications said: “Domino’s pizza boxes reach hundreds of thousands of consumers every day. Reinforcing the facts and directing consumers to recycling.dominos.com are just two small steps we are taking in an effort to increase pizza box acceptance in all recycling programmes.
“Domino’s is dedicated to not only diverting waste through responsible packaging but through the recycling of that packaging. We hope customers join us in this effort by recycling their box or if necessary, advocating for their local recycling programmes to include pizza boxes.”