The Kellogg Company has announced a new $2 million (£1.47m) programme to reward farmers’ efforts to reduce greenhouse gas emissions.
It is partnering with rice farmers in the Lower Mississippi River Basin to reduce their climate impact over five years, as much of the rice sourced from the area is used in rice-based products such as Kellogg’s Rice Krispies and Kellogg’s Special K cereals.
Under the Kellogg’s Ingrained programme, rice farmers will be rewarded for reducing greenhouse gas emissions by implementing climate-positive practices at their farms.
It will run a pilot project in Northeast Louisiana, in collaboration with agricultural emissions measurement company Regrow, rice producers, Kellogg supplier Kennedy Rice Mill and agribusiness Syngenta.
The pilot will provide training opportunities in irrigation management, nutrient management and soil health to support the farmers’ transition to new practices and reward farmers with $20 (£14.7) per ton of emissions abatement.
Partners estimate a reduction of up to 51,000 tons of emissions from the North American rice ingredient supply chain over the next five years, equivalent to taking more than 10,000 vehicles off the road.
Steve Cahillane, Chairman and CEO, Kellogg Company said: “Kellogg has established itself as a committed partner to farmers in implementing climate-positive agricultural practices in important crops like rice.
“We are proud to announce a new programme to help advance regenerative practices as part of our Better Days ESG commitments to support one million farmers and workers and reduce Scope 3 greenhouse gas emissions across our value chain by 15%, by the end of 2030.”