Japan Tobacco (JT) Group has announced its commitment to achieve net zero greenhouse gas emissions across its entire value chain by 2050.

It is also targeting carbon neutrality across its own operations by 2030, with plans to achieve its goal by boosting the use of renewable energy.

The organisation aims to increase the proportion of renewable electricity to 50% by 2030 and 100% by 2050.

It has committed to reduce absolute Scope 1 & 2 emissions by 47% by 2030 and Scope 3 emissions associated with purchased goods and services by 28% by 2030.

Masamichi Terabatake, President and Chief Executive Officer of the JT Group said: “Sustainability initiatives lay the foundation for long term business growth. These initiatives resonate thoroughly with our management principle ‘to pursue the 4S model’ and are indispensable.

“As a leading global company, we believe that addressing global environmental concerns, especially those regarding climate change, forms the basis of our business management.”

Under the 4S model, JT is aiming to fulfil its responsibilities to its customers, shareholders, employees and the wider society.