IKEA has committed to making half of its restaurant meals plant-based by 2025.
The retail giant has also pledged that 80% of the meals it offers will not include red meat and to ensure that 80% of all packaged food for purchase will be plant-based by the same year.
IKEA decided to add more options to its restaurant menus in a bid to inspire customers to make more sustainable and healthy choices.
According to a recent study of 27,000 people across 27 countries, three out of four people want to reduce their impact on the environment and a significant number of meat-eaters would be willing to switch to plant-based alternatives if they taste equally good, and have the same price and nutritional value to meat food products.
In 2018, 385 million tonnes of meat was eaten around the world, which created at least 1.7 gigatonnes of carbon dioxide emissions.
Lena Pripp-Kovac, Chief Sustainability Officer at Inter IKEA Group, said: “IKEA wants to make healthy and sustainable choices the most desirable option, by for example demonstrating that plant-based food can be really delicious.
“Research confirms the importance of making sustainable products affordable and desirable, and IKEA can really make a positive difference here. The more sustainable choice shouldn’t be a luxury for the few. It should be part of people’s everyday life.”