Thursday 8 June 2023

‘Gen Z rely on social media for their green education’

More than half of Gen Z rely on social media for their education on sustainability.

That’s according to a study by EY, revealing that just 21% of those born in the last 25 years cite their teachers and schools as their source for sustainability information.

The survey questioned more than 1,200 people from 72 countries, with close to 80% of Gen Z respondents stating that the education they receive is critical in whether they lead a sustainable life or not.

The study claims that schools need to do more to prevent young people relying on social media for their information, as it is commonly used for disinformation and not considered a reputable source.

Despite having to make use of social networks, most Gen Z respondents said they believe they have a far better grasp of global sustainability issues than their older counterparts.

The report calls for more cooperation from governments and corporations with schools to improve the younger generation’s education on sustainable practices.

Julie Linn Teigland from EY said: “Today’s younger generations are the driving force toward achieving a more sustainable future but translating their enthusiasm into meaningful and lasting change isn’t easy. Organisations of all types must be ready to work together to elevate the environmental literacy of young people.”