More than half of the British public are now making low carbon decisions.
That’s according to research by the Met Office, revealing that 65% are looking to do more.
Its poll found that 59% of Brits surveyed are making the conscious decision to live a low carbon life, with 17% claiming they continue to make choices that benefit the environment, even when it is inconvenient for them.
Climate change is a key driver in these decisions, with 76% stating their belief that human action plays a role in extreme weather – including the 40°C witnessed last summer.
The Met Office has launched a new campaign to help members of the public learn about the actions they can take to lower their carbon footprint and contribute to fighting climate change.
Dr Camilla Mathison, Climate Mitigation Science Lead at the Met Office, explained: “Actions to reduce greenhouse gas emissions also have additional benefits for society, with even small changes to daily life making a big difference when it comes to your carbon footprint.
“A simple example is personal travel, by walking or cycling short journeys you are not only saving carbon emissions but also improving air quality and improving your personal health.”