Route, the e-commerce platform that connects businesses and consumers by tracking every order in one place, has launched its carbon-neutral shipping initiative.
The Green Package Protection aims to help neutralise harmful emissions caused by the shipping industry as each order placed with the initiative directly supports Route’s first project – an agroforestation initiative in Brazil selected in partnership with climate action platform Patch.
Route claims it has already supported the reduction of emissions from more than one million packages since its beta launch, supporting its goal to neutralise 100,000 tons of carbon emissions – equivalent to planting 160,000 trees.
Real-time tracking enables users to see their collective impact using Route’s tracking app.
Evan Walker, Founder and CEO of Route said: “Route was determined to start off with a measurable, meaningful impact to neutralise carbon generated by the shipping process, beginning with a carefully researched approach to sustainability.
“We invested nearly a year of time and resources evaluating potential projects and partners around the globe. New York Fashion Week couldn’t be a better time for us to unveil our first initiatives, alongside technology and brand leaders who are just as committed to sustainability and the e-commerce experience for consumers.”
Route cites a recent report that found around 87% of buyers will buy a product because its company advocated for an issue they cared about and 77% of companies surveyed found sustainability leads to brand loyalty.
In addition, a survey found eight out of 10 consumers factor in the environment when shopping and will pay a premium for green brands.
Designer and Founder of Rebecca Minkoff and Route Green Partner added: “Purchase decisions are driving the future of climate action in fashion.
“Whether it’s ensuring our customers have access to a selection of made to order sustainable designs or Route stepping up to neutralise emissions from shipping, environmental consciousness is a fundamental step of the shoppers’ post-purchase experience.”