Footwear brand Crocs walks towards 2030 net zero goal

It is focusing on sustainable ingredients and packaging, investments in resource use and innovative product afterlife solutions as well as transitioning to renewable energy

Net Hero Podcast

US shoe manufacturing company Crocs has announced its commitment to become a net zero company by 2030.

It is focusing on sustainable ingredients and packaging as well as investments in resource use and innovative product afterlife solutions to achieve its goal.

In addition, the brand is exploring transitioning to using renewable energy in its offices and distribution centres and where this isn’t possible, the company will purchase carbon credits to offset any remaining emissions.

Crocs says its shoes already have a low footprint at 3.94kg CO2 equivalent per pair of Classic Clogs and by the end of 2021, it will be a 100% vegan brand.

It is finalising its approach to a more sustainable bio-based Croslite material, the predominant material in its footwear – currently 45% of all Croslite material production scrap is recycled.

In 2020, 85% of all Crocs shoes were sold without boxes, reducing the company’s impact on environmental resources.

Crocs CEO Andrew Rees said: “Taking action to reduce our environmental footprint by implementing more sustainable practices across our entire business is the right thing to do for Crocs.

“As a company, we are deeply committed to accountability and we’re confident that we have the right team, the right innovations and the right partners to help us achieve our net zero ambitions by 2030.”