Tesco commits to tripling alternative meat sales by 2025

The commitment is part of the retailer’s collaboration with WWF that aims to reduce the environmental impact of food production

Tesco has committed to increasing its sales of meat alternatives by 300% by 2025.

The announcement follows a collaboration with WWF that aims to develop sustainability measures to halve the environmental impact of food production.

To achieve this goal, Tesco plans to increase plant-based meat alternatives across all its stores, with products across 20 different categories including ready meals, plant-based sausages, burgers, pies and party food.

The retailer has also committed to publishing the sales of plant-based proteins as a percentage of overall protein sales every year to track its progress.

Tesco CEO Dave Lewis said: “We know from our experience in tackling food waste that transparency and setting ambitious targets are the first steps towards becoming a more sustainable business.

“Our transparency on protein sales and our new sales target for meat alternatives gives us the platform to becoming more sustainable and will provide customers with even more choice.”

Tanya Steele, WWF CEO, commented: “Tackling the environmental impact of what we eat and how we produce it has never been so urgent. WWF’s Living Planet Report 2020 has just revealed that, in the last 50 years, wildlife populations have declined on average by 68%. ”

Tesco started to publish its food waste data in 2013.

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