The Absolut Company (TAC) is taking its next steps toward full circularity with the rollout of 2,000 paper bottle prototypes.
Working as part of the paper bottle initiative named Paboco, which includes industry names, such as Coca-Cola, Carlsberg and L’Oréal, TAC’s first production of paper bottles will be available this November.
This milestone is considered to be the ‘first time’ a paper bottle for the spirits industry has moved from conceptual into a real-world prototype.
The prototype is made up of 100% recycled content, with 57% paper and 43% recycled plastic -the recycled plastic makes up the single barrier layer for the bottle, which can be recycled as systems for processing this material are already in place.
The prototype will begin by launching in Sweden and the UK, expanding to further markets once initial consumer feedback is received.