Dermocosmetics brand Eucerin has pledged to phase out 100% of its packaging leaflets in a bid to reduce paper waste.
The firm says it examined which information on the package inserts is essential, taking into account both legal requirements and consumer interests - it decided to provide the relevant information on the product packaging or on the Eucerin's website if possible.
The company has set out a target to eliminate all packaging leaflets by July 2021 - this move is estimated to save 20 million leaflets worldwide every year, the equivalent to 47 metric tonnes of paper.
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