Eucerin to save 175 tonnes of paper by 2025 with phase-out of packaging leaflets

The dermocosmetics brand is also testing carton material for its boxes in order to further reduce the demand for paper

Dermocosmetics brand Eucerin has pledged to phase out 100% of its packaging leaflets in a bid to reduce paper waste.

The firm says it examined which information on the package inserts is essential, taking into account both legal requirements and consumer interests - it decided to provide the relevant information on the product packaging or on the Eucerin's website if possible.

The company has set out a target to eliminate all packaging leaflets by July 2021 - this move is estimated to save 20 million leaflets worldwide every year, the equivalent to 47 metric tonnes of paper.

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