Dermocosmetics brand Eucerin has pledged to phase out 100% of its packaging leaflets in a bid to reduce paper waste.
The firm says it examined which information on the package inserts is essential, taking into account both legal requirements and consumer interests – it decided to provide the relevant information on the product packaging or on the Eucerin’s website if possible.
The company has set out a target to eliminate all packaging leaflets by July 2021 – this move is estimated to save 20 million leaflets worldwide every year, the equivalent to 47 metric tonnes of paper.
It is expected approximately 175 tonnes of paper will be saved by 2025.
Cornelius Becker, Global Head of Derma Cosmetics, said: “We believe in the life-changing power of dermatological skincare, but we also want to make our contribution in other respects.
“That’s why we are not only focusing on paper reduction. One of the main goals of our current sustainability agenda is to support a circular economy by reducing the amount of virgin plastic as well as by increasing the recyclability and reusability of our packaging.”
The brand is also testing new carton materials for its boxes in order to further reduce the demand for paper.