Kleenex is removing the plastic opening on all its tissue boxes as part of a wider commitment to reduce plastic waste.
The plastic opening, designed to help dispense tissues one at a time, has been completely removed from all variants – on the brands ‘premium range’ it will be replaced by a paper collar.
The change aims to make recycling easier for customers and will roll out across the full portfolio by August 2020 – it is expected to remove 82 tonnes of plastic per year from the supply chain.
Ori Ben Shai, Vice President & Managing Director of Kimberly-Clark UK, said: “At Kleenex, we are taking active steps to improve our environmental footprint through our products and processes.
“The launch of our new packaging is another step in our plan to reduce plastic waste and take better care of our planet. We are making it easier for customers to recycle and look forward to them joining us on this journey.”