Wednesday 13 May 2020

L’Oréal launches €150m programme to fight climate change

L’Oréal launches €150m programme to fight climate change

L’Oréal has launched a €100 million (£88m) programme to fight climate change amid the coronavirus crisis.

The cosmetics group says this investment will support the regeneration of damaged natural ecosystems and the combating of climate change.

The environmental programme, named 'L’Oréal for the future' also aims to support the circular economy, such as recycling and efforts to reduce plastic waste.

The French firm has also pledged €50 million (£44m) to support non-profit organisations which help women in vulnerable situations due to the social and economic crisis.

Jean-Paul Agon, Chairman and CEO of L’Oréal, said: “Over the coming months, our societies will face social crises giving rise to situations of great human suffering, particularly for the most vulnerable. At the same time, we are fully aware that environmental challenges are increasingly pressing.

"It is essential not to step back from the sustainable transformation that the world needs. We therefore, wish to reaffirm our commitment to the environment and to the preservation of biodiversity and to help mitigate the social crisis for women. These two causes reflect the values and the historic commitment of L’Oréal.”

Written by

Bruna Pinhoni

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