Thursday 23 April 2020

John Lewis launches first sustainable womenswear collection

John Lewis has teamed up with the fashion brand Mother of Pearl to launch their first 'exclusive sustainable' womenswear collection.

The retailer says every step in the design and manufacture process has been carefully considered and claims fabric sourcing and sampling have all been delivered through 'the most sustainable route available'.

All fabrics used in the collection are either fibres which are derived from renewable wood sources that come from sustainably-managed forests or 100% organic cotton.

Jo Bennett, Head of Buying, Womenswear says, “In these unsettling times fashion may not be highest on everyone’s agenda, but we hope to lift spirits, bring a little bit of joy and a small moment of escapism."

Amy Powney, Creative Director of Mother of Pearl says, “Making beautiful pieces for the high street with the most sustainable fabrics and production is not an easy task, but working with the John Lewis & Partners team has made this a reality.

I truly believe collaboration and joining forces is key to making long-lasting change, John Lewis are a company committed to sustainability, making them a perfect partner for Mother of Pearl’s first high-street collection.”