Monday 1 August 2022

Unilever launches ‘most powerful and sustainable’ laundry capsules

Unilever has announced the launch of its latest laundry capsules that are expected to deliver “significant reductions” in carbon emissions and plastic waste

Its 'Dirt is Good' brand, also known as Persil, Skip and OMO, has introduced its “most powerful and sustainable” capsules yet, which are packaged in plastic-free, cardboard containers

They are expected to prevent more than 6,000 tonnes of plastic entering the waste stream every year - equivalent in weight to around 500 double-decker buses.

The box is fully recyclable and 50% of the cardboard comes from recycled sources while the rest from forests certified by the Forest Stewardship Council (FSC).

The laundry capsules also contain biodegradable active ingredients that are 65% derived from plant sources and reduces its carbon footprint by 16% compared to current capsules.

Unilever claims consumers can save up to 60% energy per use when used in cold, short cycles.

The new laundry capsules are initially being launched in France before being rolled out to other markets.

Dr Keith Rutherford, Head of Global Innovation, Unilever Home Care R&D said: “Through our Clean Future programme, our ambition is to make sustainable cleaning the compelling choice for every consumer by bringing real innovation to established mass market products. The research, development and manufacturing skill that is required shouldn’t be underestimated.

"The new proprietary formulation and child-proof cardboard packaging is the work of so many people. This is our best and most sustainable laundry capsule yet – it is truly industry leading.”