As we move towards a new era of sustainability in business, it is essential that organisations become as transparent as possible with their clients and potential investors. Transparency about your sustainability efforts can help your business to connect to customers on a deeper level. What’s more, offering accountability can encourage people to opt for certain businesses over their more reserved competitors.
Establishing a baseline and benchmarking will help your business to demonstrate performance improvements to stakeholders, helping your business to attain a competitive edge. This performance information can help to inform your sustainability reviews, corporate governance and stakeholder engagement.
Research has found that 94% of consumers are more likely to be loyal to a brand that is completely transparent. With a consumer market that is focused on sustainability now more than ever, transparency surrounding your sustainability goals is key.