Tuesday 8 March 2022

Amazon Aware: New eco-friendly line of everyday essentials launched

Amazon has launched a new line of everyday essentials with all the products certified as carbon-neutral and feature certifications that are part of the Climate Pledge Friendly programme.

Amazon Aware, available to customers in Europe, Canada and the US, includes items across clothing, home, beauty, bed and bath, pet products and beyond.

Consumers can choose from products designed and made from materials such as recycled polyester, organic cotton and bio-based ingredients with certifications specific to product type.

The products certified as carbon-neutral means they have been accounted for product emissions and any remaining emissions have been neutralised through carbon credits.

The carbon footprint of each product is calculated by ClimatePartner, an external certifier, using the GHG Protocol, with the methodology covering emissions from materials, production, distribution and end-of-life.

Matt Taddy, Vice President Amazon Private Brands said: “We are committed to creating programmes that contribute toward a more sustainable future.

“We are excited to introduce Amazon Aware, as it’s another step that continues in our commitment to test, learn and innovate, while offering low-priced, everyday essentials to our customers, all with third-party certifications featured in our Climate Pledge Friendly programme.”