Unilever expects to double the use of post-consumer recycled plastic (PCR) used in its products in the next 12 months.
Reporting on the amount of virgin plastic used in its portfolio, British-Dutch consumer goods company said that PCR currently accounts for around 10% of the company’s plastic footprint.
The firm recently introduced alternative materials to plastic, including new recyclable paper-based ice cream tubs, a packaging solution which is forecast to save about 4,500 tonnes of plastic.
Unilever Chief Executive Officer Alan Jope said: “Throwaway culture and business models continue to dominate our lives and damage our planet.
“Despite challenging conditions, we must not turn our backs on plastic pollution. It is vital for us, and for the rest of the industry, to stay the course, cut the amount of plastic we use and rapidly transition to a circular economy.”