Tuesday 2 June 2020

IKEA’s new partnership to furnish homes with circular life

IKEA has launched a new partnership with The Ellen MacArthur Foundation in a bid to accelerate the transition to a circular economy.

The collaboration aims to advocate closed-loop furnishing design and promote circular offers to customers.

The furniture giant, which reached a 59% share of polyester in textile recycled products in 2019, has committed to becoming a circular business by 2030.

Lena Pripp-Kovac, Chief Sustainability Officer of Inter IKEA Group, said: "To become circular is one of our big ambitions and challenges for the future. It is a transformational shift for our entire business.

"Our goal is to give products and materials a longer life through reuse, refurbishment, remanufacturing and, as a last option, recycling."

Andrew Morlet, CEO at the Ellen MacArthur Foundation, commented: "This is an exciting opportunity to help transform an industry that is not only a significant part of the global economy but has such a strong, personal connection to individuals and communities around the world."

Today, more than 60% of the IKEA product range is based on renewable materials, like wood and cotton and more than 10% contains recycled materials.