Footwear brand adds carbon footprint labels to products

To measure the carbon footprint, the company says it takes into account materials, manufacturing and end-of-life status

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Footwear brand Allbirds has announced it is to label all of its products with carbon footprint data.

The firm claims it has calculated the carbon footprint of every single sneaker to a 10th of a kilogram, becoming the ‘first fashion brand’ to label their products with these numbers.

To measure the carbon footprint, the company says it takes into account materials, manufacturing and end-of-life status – while they do not include transportation in the product carbon footprint, they pledge to offset these emissions as a business.

It stated: “In these uncertain times, we’re seeing one bright spot: a change in human behaviour can improve the health of the planet. So we’ve come up with a way to measure the impact of the choices we make.

“From now on, everything that we make will include a number which represents the carbon dioxide equivalents emitted to create it – 7.6 kilogrammes of carbon dioxide equivalent is our average for our footwear.”