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The Advertising Standards Authority said the claim that a Persil product was ‘kinder to the planet’ was ‘misleading’
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The carbon offsets will be issued to film and television productions up and down the country
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The Carbon Trust has recognised the drop off in emissions in the product
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This is following claims the commercial made the company look more environmentally-friendly than is actually the case
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Sky is urging more broadcasters to work together to change public behaviours and tackle climate change
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It has pledged to reduce its Scope 1 and 2 emissions by 45% by 2030 under the guidance of the Science-Based Targets Initiative and invest in the regeneration of critical natural ecosystems
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GeoPura and Siemens Energy say the hydrogen power unit offset around 425 kilogrammes of carbon dioxide, compared to using diesel generators
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Director-General Tim Davie announced the target in a speech to staff
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The broadcaster also launched new ‘Sustainable Productions Principles’ and the green ‘Planet Test’ initiative for sustainable productions
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The new version features a broader range of questions that aim to allow businesses to better assess their own impact against the industry-standard
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That’s the suggestion from Fiona Ball, Director of ‘Bigger Picture’ at Sky who spoke to FNZ about the various ways media industry could drive positive change among an audience of millions
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The television producer and broadcaster says the move will put it in line with limiting global warming to 1.5°C
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