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The cotton used is from farmers that have been trained to use less water, chemical fertilisers and pesticides – with a focus on recycling
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It claims this process uses 40% less chemicals and 10% less water per acre
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It has also committed to halving its carbon emissions and removing single-use plastics from its operations
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The fashion retailer announced the pledge after joining the United Nations’ Fashion Charter for Climate Action, which contains the vision to achieve net zero emissions by 2050
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The chain has announced the launch of its first-ever sustainable denim collection
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