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This is following claims the commercial made the company look more environmentally-friendly than is actually the case
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The investment will see its production increase to 300m litres of plant-based drinks each year
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The company from Manchester has developed environmentally friendly tea bags to cut down producers’ footprints
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The firm has announced a new initiative, planning to become carbon-neutral by 2040 and to use 100% recyclable plastic for all its drink bottles by 2023
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The new wave of funding is expected to help distilleries cut carbon dioxide emissions by nearly a million tonnes every year
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Even the firm’s labels are produced from bagasse, the by-product of the extraction of juice from sugar cane
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In doing so, the international drinks giant has hit several of its 2020 targets but notes it has more to do in working towards an entirely sustainable business
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The drinks giant aims to achieve this by implementing renewable energy solutions, adopting water sustainability initiatives and switching to 100% sustainable plastic packaging
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The brewer says the newly developed technology allows it to ‘tattoo’ its label designs directly onto bottles using only ink and varnish
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By the target deadline, the beverages firm will plan to use only returnable packaging or packaging made of 100% recycled material
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The brand will hand out sustainable packets of their drinks at sporting events in September
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