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The brewery’s ‘Cans for Equity’ scheme provides its customers with shares in the company if they recycle 50 used beer cans and return them to its bars
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The company has introduced an employee perk, enabling its so-called ‘Carbon-Negative Crew’ to calculate their carbon footprint and track it using a mobile app
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The Scottish craft brewer has pledged to remove twice as carbon from the air than it emits every year
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The craft beer brewer hopes the move will increase recycling rates by incentivising people to hand in their used beer cans
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