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The firm has announced a new initiative, planning to become carbon-neutral by 2040 and to use 100% recyclable plastic for all its drink bottles by 2023
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The French drinks giant aims to increase consumer awareness regarding waste and has shared guidelines with its 90 affiliates regarding the materials that can no longer be used
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The firm’s roasteries now run on renewable energy and it is working on a pilot programme to recover and reuse waste heat
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The brewer says the newly developed technology allows it to ‘tattoo’ its label designs directly onto bottles using only ink and varnish
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By the target deadline, the beverages firm will plan to use only returnable packaging or packaging made of 100% recycled material
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