L’Oréal has partnered for a new initiative to see its salons eventually reach net zero.
Joining forces with platform Net-Zero, the ‘Net Zero Salons Programme,’ will see the carbon emissions of each salon monitored, calculated and reduced.
The programme has estimated that the average salon customer can create up to 3.1kg of carbon emissions when getting their hair done – and it is looking to cut this to a benchmark of 2kg.
L’Oréal has more than 31,000 hair salons in the UK – and is hopeful that making these changes as a standard for each one will help not just cut its own carbon footprint but influence the hairdressing industry to take similar action.
Implementing renewable energy, changing how waste is treated, water consumption, heating and asking customers to travel to the salon more sustainably are all ways the initiative will look to reduce the carbon footprint.
L’Oreal had already set a target for carbon-neutrality by 2025 three years ago – as well as halving its emissions by that point.
Managing Director in the UK, Thierry Cheval, said: “We are committed to supporting the future of the sector and we look forward to having salons from across the UK and Ireland join the programme, as the industry seeks to take climate reduction action.”