Asda has announced an “incredibly important” change to its own brand toilet rolls as part of its efforts to slash plastic waste.
The supermarket has doubled the amount of toilet paper per roll and reduced the number of rolls per pack on one of its most popular own brand products, which will help remove 74 tonnes of plastic and save 760 tonnes of cardboard per year.
It will also remove more than 1,200 lorries from the road annually.
Sizes of the new Shades double toilet rolls start with a multipack of two double rolls which equates to the same quantity of sheets in a four-pack of standard toilet rolls.
Asda’s toilet roll plastic packaging is also recyclable at more than 150 stores, helping customers reduce their impact on the environment.
The pack, made from 30% recycled content, will show support for Bowel Cancer UK’s #GetOnARoll campaign.
Sarah Yorke, Buying Manager – Household Paper, at Asda said: “Shades toilet rolls are one of our most popular own-brand products so to be able to make this change and help reduce both our customers and our own carbon footprint without affecting the great quality of our product in any way is an incredibly important step for us.”