Wednesday 9 November 2022

Absolut Vodka gets into the green spirit with hydrogen investment

Absolut Vodka gets into the green spirit with hydrogen investment

Absolut Vodka is to become the first global spirits brand to use hydrogen energy to power a glass furnace for large-scale production.

It has partnered with Ardagh Glass Packaging in Limmared, a subsidiary of Ardagh Group, to use the partly hydrogen-fired furnace – with 20% green gas – starting in the second half of 2023.

Ardagh will launch a pilot in its Limmared plant in 2023, replacing 20% of its natural gas with green hydrogen to manufacture all of Absolut's bottles across its portfolio.

The hydrogen will be produced onsite by using renewably-sourced electricity and is expected to reduce Absolut Vodka's carbon footprint from glass by 20%.

The initiative supports the Swedish spirits company's ambition to become carbon-neutral by 2030.

Stéphanie Durroux, Chief Executive Officer of The Absolut Company said: “The glass manufacturing industry is on a transformative journey and the world can’t wait for the perfect solution. A bold and innovative approach is needed to accelerate radical change that will help solve the significant sustainability challenges that all glassmakers and buyers of glass face.”

The announcement follows a partnership with Glass Futures after the successful production of Pernod Ricard's – which bought Absolut in 2018 – Jameson bottles using biofuels.

More than three million glass bottles were produced for Jameson Irish Whiskey from 100% recycled glass, resulting in a reduced carbon footprint of up to 90%.

Written by

Bruna Pinhoni

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