Selfridges has announced a target for 45% of its sales across its four stores and online to come from circular products and services by 2030.
It is part of the high-end department store company’s pledge to achieve net zero emissions by 2040, as a signatory to the Climate Pledge.
It has also broadened its commitment to only stock products that meet strict environmental and ethical standards by 2030.
Through its original Project Earth commitments, Selfridges aims to help customers change the way they shop in three different ways: by addressing the materials used in products, launching and exploring new retail models such as repair and resell and engaging with teams, partners and customers to inspire a shift in mindsets.
In 2020, Selfridges committed to ensuring the nine most environmentally impactful materials would come from certified, sustainable sources by 2025.
Its latest pledges include 50% of polyester and 50% of nylon used across the business and in products sold to come from certified recycled sources by 2025 and 2027 respectively.
Since its previous commitment, Selfridges increased sales of pre-loved items through Reselfridges by 240%, facilitated more than 28,000 repairs, rented more than 2,000 items and sold more than 8,000 refills.
Andrew Keith, Selfridges Managing Director said: “In creating our store of tomorrow we must commit to a fundamental shift in the way that we do business and use the Selfridges platform for change. Our vision is to reinvent retail and create a more sustainable future and Project Earth and our new targets underpin this.
“We recognise that we need to challenge ourselves to accelerate change and our ambitious circular and materials targets do just that. We don’t have all the answers but we are committed to finding solutions through a continued imaginative approach to retail innovation. The scale of our ambitions cannot be underestimated but we are inspired by what lies ahead and how we bring this to life for our customers.”