The owner of treats such as M&M’s, Snickers and Skittles has launched a new “sustainability-inspired” chocolate that is both earth-friendly and animal-free in the US.
Mars, Incorporated, partnered with food technology company Perfect Day for ‘CO2COA’, with the name paying homage to its Rainforest Alliance-Certified cocoa and reduction of greenhouse gas emissions in product sourcing.
The new chocolate bar uses animal-free dairy protein from Perfect Day, making it entirely free from lactose and cholesterol, while also being wrapped in paper-based packaging.
A recent lifecycle assessment of Perfect Day’s “world’s first” nature-identical dairy protein found its precision fermentation process uses up to 99% less water and produces up to 97% fewer greenhouse gas emissions, compared to traditional production methods.
Alastair Child, Chief Sustainability Officer, Mars Wrigley said: “CO2COA is another example of how Mars continues to think and act differently to help create the world we want tomorrow.
“From certified cocoa and a reduction in CO2 emissions to animal-free dairy, CO2COA was thoughtfully designed as we work to achieve net zero greenhouse gas (GHG) emissions across Mars’ full value chain by 2050.”
CO2COA follows Mars’ recent global packaging innovation including BALISTO paper-based packaging in Germany and the company’s announcement that all Mars bars sold in the UK, Ireland and Canada will be certified as carbon-neutral by 2023.