M&S launches sustainable innovation challenge for start-ups

The supermarket’s Ignite team is seeking ideas and technologies that can drive sustainability both in its stores and agricultural supply chains

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M&S has launched a new sustainability-focused innovation challenge for start-ups to trial emerging solutions in its stores and agricultural supply chains.

The supermarket’s Ignite team along with innovation and investment firm True are seeking ideas and technologies that can drive sustainability both in the supply chain and in customer-facing operations and help achieve further efficiencies.

Start-ups and scale-ups can apply to one or both of two tasks: sustainable agriculture challenge and changing customer behaviours towards sustainability challenge.

The first challenge is about identifying innovative solutions that offer end-to-end process efficiency while promoting sustainability across the full agricultural supply chain and the second challenge seeks to help customers recognise and reduce their impact towards delivering a sustainable future through technological innovations that can drive better engagement and help them make more sustainable choices.

Stuart Ramage, Head of Ignite programme at M&S said: “Calling all start-ups, we’re on the hunt for your latest innovation or technology, which will help us reduce our impact on tomorrow’s world. In return, we can turn an idea into reality and offer a trial backed by the scale of M&S as a global retailer, with support from our dedicated Ignite innovation team along the way.

“We’re really excited to hear all of your ideas as we continue to drive a culture of innovation across M&S.”

The deadline for applications is 1st July 2022.