Kraft Heinz is working with Pulpex to develop a paper-based, renewable and recyclable ketchup bottle made from 100% sustainably-sourced wood pulp.
The collaboration is part of the company’s efforts to reduce its environmental footprint and achieve its goal to make all packaging recyclable, reusable or compostable by 2025.
The two companies are developing a prototype to test how the innovation could be used for HEINZ Tomato Ketchup bottles and other packaging formats in the future, with the process involving consumers testing it before bringing it to market.
Pulpex’s data suggests the carbon footprint of its bottles are materially less than glass and plastic on a bottle-by-bottle basis.
Kraft Heinz CEO Miguel Patricio said: “Packaging waste is an industrywide challenge that we must all do our part to address.
“That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices. This new HEINZ bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”
The pulp-based bottle will join the recyclable HEINZ glass bottle and plastic bottle as well as plastic squeeze bottles with their 30% recycled content – available only in the EU – and 100% recyclable caps.