Twitter has announced it will no longer sanction adverts that are misleading about the impacts of climate change.
In a blog post, it revealed: “Misleading advertisements on Twitter that contradict the scientific consensus on climate change are prohibited, in line with our inappropriate content policy.
“We believe that climate denialism shouldn’t be monetised on Twitter and that misrepresentative ads shouldn’t detract from important conversations about the climate crisis.”
The company said it would directly use the work of respected bodies such as the Intergovernmental Panel on Climate Change to understand what qualifies as climate denial.
Twitter divulged that in the last year, sustainable conversations on its platform have grown massively – with terms such as ‘restoring’ growing by 60%, ‘waste reduction’ by 100% and ‘decarbonisation’ by 50%.
“Now more than ever, meaningful climate action, from all of us, is critical,” the company affirmed.