More than 183 million items of kids’ clothing are thrown into landfill each year.
That’s according to a new study by children’s clothing marketplace Dotte, which is looking to tackle this through a new initiative.
On its platform, when a customer sells an item to be used again, it is given money by the brand of that piece of clothing to buy new stock to incentivise more parents to keep children’s clothing in circulation.
Kids grow out of clothes so quickly that it can be a key contributor to waste and the online marketplace has recently attracted eight new retailers to sign up to this scheme on the site.
The move is expected to decrease the amount of children’s clothes thrown away every year with a financial incentive for parents to extend the lifecycle of these items.
More than 25,000 items are currently listed on its platform, with hope the new sustainable deal can grow this.
Samantha Valentine, Co-Founder of Dotte, said: “We’ve known about the environmental damage fast fashion causes for years but for many parents, it can be difficult to find a suitable solution. The Resale Collective was launched to reduce the work for busy parents and reward them for helping to keep clothing in circulation for longer.”