‘Oh Yes! Net Zero’: Reckitt launches campaign to help decarbonise Hull

It has joined forces with more than 35 businesses and organisations, with the aim of developing an innovative economic model in Hull to reduce carbon emissions and support a net zero future

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British multinational consumer goods company Reckitt has launched a new campaign to help decarbonise Hull and support the region’s net zero ambitions.

The ‘Oh Yes! Net Zero’ initiative, which has joined forces with more than 35 businesses and organisations close to the site of the Dettol owner, aims to develop an innovative economic model in Hull to reduce carbon emissions and support a net zero future.

The campaign unites private and public communities in the city and will encourage local residents to make small changes in reducing Hull’s collective carbon footprint.

It follows a “living labs” approach whereby business, households and local authorities all implement a range of low carbon initiatives towards achieving net zero emissions.

Laxman Narasimhan, CEO of Reckitt said: “I’m delighted that Reckitt, along with our coalition of partners, is bringing together the people of Hull and the Humber to shape the region’s net zero future. We’re extremely proud of our 182 years’ heritage in the city and are committed to the role Reckitt plays in creating a cleaner, healthier world for all.”

Reckitt previously announced its target to reach net zero emissions by 2040.

COP26 President Alok Sharma welcomed the initiative, adding: “This is a unique campaign, illustrating the action we need to see as the UK becomes carbon neutral by 2050. It brings private and public sectors together and asks every individual, household and organisation to help and make a difference across the Hull and Humberside areas.

“I look forward to seeing their success in driving down emissions, raising innovation and hope to see their ideas being replicated across the UK.”