Samsung has joined forces with architectural designer Charlie Luxton to raise awareness of heat pumps.
Mr Luxton is known for promoting sustainable buildings on his TV programmes including ‘Homes by the Sea’, which has led to the brand calling him a ‘natural ambassador’ for the technology.
Samsung has expanded its development of air source heat pumps and hopes the new partnership will promote this to a wider audience.
Jon Brigly, Samsung Climate Solutions, said: “Charlie is a great partner for us due to our shared passion for driving the switch to low carbon heating.
“We look forward to working together on content to raise awareness of air source heat pumps and how to heat homes more sustainably.”
Charlie Luxton commented: “The housing stock is responsible for a huge amount of carbon production.
“If we’re talking about the kind of numbers that we need to be hitting, you need large corporations to invest and develop, and the fact that Samsung are doing that is a really good mix for the challenge that we’ve got ahead of us.
“Working with a company that are not only interested in delivering new heat pump technology into the market but also providing a wider support mechanism to get people to understand the point of heat pumps and how they should be used, is what we need.”