Global beauty giant Coty has started the production of what it claims is the world’s first fragrances made using carbon-captured ethanol.
The company, whose portfolio includes brands such as Alexander McQueen, Burberry, Calvin Klein, Chloé and Gucci, will launch the fragrances using the new ethanol over the coming months.
It is part of Coty’s ambition to integrate sustainable ethanol into a majority of its fragrance portfolio by 2023.
Production has started at its manufacturing facility in Granollers, Spain, using the CarbonSmart ethanol produced by partner LanzaTech, a supplier of sustainable ingredients that manufactures ethanol by capturing and fermenting carbon emitted by industrial activity before it is released into the atmosphere.
Carbon-captured ethanol involves nearly zero water consumption and reduces the need for agricultural land, limiting Coty’s impact on biodiversity and lowering its carbon emissions.
Dr Shimei Fan, Chief Scientific Officer at Coty said: “Coty’s accelerated release of fragrances made using carbon-captured ethanol represents the groundbreaking sustainability progress that I joined Coty to lead.
“This exciting step forward in Coty’s sustainability journey demonstrates our ability to meet and exceed the ambitious clean and green roadmaps we have set for the future. We are now on course to integrate carbon-captured ethanol into a majority of our fragrance portfolio ahead of our ambitious 2023 goal, putting Coty on the leading edge of sustainable fragrance innovation. I look forward to many further accomplishments to come, as we continue to deliver on our Beauty That Lasts sustainability strategy.”