Booking.com launches badge for most sustainable accommodation

It claims it’s a first for the industry and will give travellers information on the environmental impacts of where they’re looking to stay

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Booking.com has announced a new sustainable travel badge – to give all its customers a rating of sustainability for places they’re looking to stay in or travel to.

It has stated that any kind of property can receive the badge – from apartments, B&Bs, hotels to resorts – if they meet the standards for implementing sustainable measures.

The travel agency claims it is the first of its kind in the industry, as it looks to give travellers more information on the environmental impact of their accommodation of choice – no matter where they are looking to visit.

The badge has been validated by the Travalyst Independent Advisory Group and will be based on waste, energy, greenhouse gases, water, supporting local communities and protecting nature.

Marianne Gybels, Director of Sustainability, said: “In addition to encouraging properties to strive towards achieving the Travel Sustainable badge, we believe it’s important to demonstrate that there is a spectrum for sustainability and that there is value in showcasing the growing number of properties that are at various stages on their individual sustainability journeys.

“Displaying the practices they have in place makes it easier for everyone to make a more informed and hopefully more sustainable choice for their next trip, no matter where they want to go; also inspiring even more of our partners to take the next step to operate more sustainably.”