Tea brand Ekaterra pledges to become net zero by 2030

The Unilever-owned brand has announced new climate targets at COP26

Big Zero Report 2023

Tea brand Ekaterra has pledged to become net zero by 2030.

A division of Unilever, Ekaterra owns brands such as Lipton, PG Tips and Pukka.

During the COP26 climate summit, Chief Executive John Davison, announced some of the brand’s climate targets for the coming years.

These included an 80% reduction in greenhouse gas (GHG) emissions by 2030, selling 100% sustainably sourced tea by 2023, entirely plant-based tea bags by 2025 and to have all packaging recyclable and reusable by 2025.

He intimated that in the future the brand would like to part ways with Unilever to focus more on its own sustainability pledges and growth as a business in the tea market.

Unilever has set a pledge to achieve net zero by 2039.

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