Half of Brits boycott unsustainable brands but don’t want plant-based food

A new report has been published revealing the sustainable likes and dislikes of people across the UK

Big Zero Report 2023

More than half of Brits have boycotted or will boycott unsustainable brands to help tackle climate change.

According to research from Epson, the environmental impact of brands is climbing on the priority list of Brits.

It reveals that 53% have boycotted or plan to boycott brands based on their footprint, 62% have reduced their plastic waste, 42% have reduced travel internationally for business and leisure and 31% have switched to renewable energy.

Although these are steps in the right direction to achieving the government’s net zero aims, it also revealed that 38% of Brits would never adopt a plant-based diet, 23% would never and install solar panels and 10% have switched to an electric vehicle (EV).

Yasunori Ogawa, President at Epson, commented: “Awareness, coupled with action, will be critical to tackling the climate change emergency.

“With COP26 around the corner, it’s clear that there is more to be done – whether that’s small changes that consumers and businesses can make or larger government initiatives to shift people’s mindsets.”

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