Greenypeeps is launching what is claims is the world’s first carbon-negative tea and infusions range.
The ethical tea company says it removes over twice the carbon that each of its products emit, leaving a net positive impact on the planet.
It works with the Carbon Consulting Company, a certified ‘Footprinting Expert’ of the UK’s Carbon Trust and partner of the Carbon Neutral Company, to run detailed carbon impact analyses on every one of its products through each stage of its lifecycle from field to cup to disposal.
This allows Greenypeeps to review its current practices, take active steps to reduce carbon emissions across its own processes and supply chain and remove twice the carbon it produces.
All of its packaging is plastic-free and either home compostable or recyclable.
Greenypeeps, established in the UK, is a joint venture with Eswaran, one of Sri Lanka’s tea producers and claimed to be the first in the world to be carbon neutral-certified in 2010.
Ed Green, Co-founder of Greenypeeps said: “When I first met Subra [Eassuwaren, the third generation family member helping to run Eswaran] it was a meeting of minds. We had a shared belief that businesses have a responsibility to protect our climate, community and nature. With Greenypeeps, our ambition is to create the most ethical and sustainable brand on the planet.”