IKEA has started selling renewable energy to Swedish homes.
The Ingka Group, owner of IKEA, has announced its Strömma offer – allowing customers to buy affordable electricity from solar and wind and track their usage on an app.
In addition, its customers that have already purchased solar panels from the furniture giant can sell back the electricity that they do not use themselves.
It has pledged to become climate-positive and fully circular by 2030.
Sales Manager for IKEA Sweden Bojan Stupar commented: “Today we offer smart, energy efficient products and services that contribute to prolonging the life of products, reducing waste, saving water and eating more healthily, as well as reducing electricity usage.
“Providing solar and wind power at a low price to more people feels like the natural next step on our sustainability journey.”