Monday 12 July 2021

Blackbird achieves Green Economy Mark from London Stock Exchange

Blackbird achieves Green Economy Mark from London Stock Exchange

Blackbird, a cloud video editing and publishing platform, has announced it has received the Green Economy Mark from the London Stock Exchange (LSE).

Initially introduced in 2019, the Green Economy classification was created to highlight companies and investment funds listed on the LSE's Main Market and AIM that are driving the global green economy.

To qualify for the Green Economy Mark, businesses and funds must generate 50% or more of their total annual revenues from products and services that contribute to the green economy globally.

Blackbird's cloud native solution allows companies to edit and publish content faster in the cloud whilst removing the need for extra storage and processing capacity.

The company claims its architecture minimises the transport of high-resolution video, therefore dramatically reduces power and bandwidth requirement.

It also reduces the need for on-premise equipment and enables remote working, which helps save the transportation of editors, crews and equipment and ultimately reducing companies' carbon footprint.

Blackbird CEO Ian McDonough said: “We are delighted to have received the London Stock Exchange's Green Economy Mark, recognising Blackbird's contribution to the global green economy. Sustainability and efficiency are among the values that run through every aspect of our software development.

“The Mark further supports Blackbird, following the release of our recent sustainability report, in communicating our green credentials to investors and other stakeholders, highlighting our efforts to support the transition to a low or net zero economy.”

Written by

Bruna Pinhoni

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