Corona has announced it has become the first global beverage brand to achieve a net zero plastic footprint globally.
That means the company recovers more plastic from the environment than it releases into the atmosphere – part of its efforts to help protect the world’s oceans and beaches from marine plastic pollution.
The achievement follows an extensive external assessment of Corona’s global operations against the 3RI Corporate Plastic Stewardship Guidelines by climate solutions provider South Pole.
It measured the company’s remaining plastic usage throughout its products and distribution logistics processes and followed the Vera Plastic Waste Reduction Standard to calculate the impact of its mitigation activities, including a major investment in Mexico Recicla, a recycling facility.
Corona also previously set out its ambition to make 100% of its export volume for cans free of plastic rings by the end of the year.
Felipe Ambra, Global Vice President of Marketing, Corona said: “As a brand born at the beach and deeply connected with nature, Corona has a responsibility to do all it can to be an ally to our environment and our oceans.
“Becoming the first global beverage brand with a net zero plastic footprint is the latest in Corona’s broader ambition to help protect the world’s oceans and beaches from plastic pollution. But we can’t do it alone. That’s why Corona created Plastic Reality, an augmented reality experience that allows people to see their annual plastic footprint in their own home. Seeing your full years’ worth of plastic in your living room is truly eye-opening and hopefully will inspire people to reduce their personal plastic use and their impact on the environment.”