Swedish payments company Klarna has added a new tracker to its shopping app, offering its 90 million users the ability to track their carbon footprint.
The CO2 insights for all shopping purchases aims to democratise access to unbiased climate impact information for consumers “at no cost or judgement” as a first step to help drive awareness around climate change.
Klarna has partnered with Doconomy – which offers innovative calculation tools to banks and brands to display the carbon footprint of transactions – to provide shoppers with an average kgCO2 value for each purchase they make and will also be compared to energy burning activities such as a car journey of a certain distance to enable consumers to better understand the cost.
It has also committed to reduce its emissions by 50% by 2030 and make annual financial contributions to high-impact climate projects, including carbon removal, blue carbon initiatives, reforestation and forest protection and emission reduction projects.
Sebastian Siemiatkowski, CEO of Klarna said: “With fat, sugar and salt levels labelled on food we buy, why shouldn’t our CO2 emissions be just as visible? This type of information shouldn’t be a premium or luxury that consumers pay for but rather an essential part of every shopping journey. That’s why we’re upgrading our app to give all our consumers globally transparent access to their shopping carbon footprint.
“We all make decisions that affect the health of the planet and it’s essential that everyone has access to sound information to make smart climate choices in a simple and straightforward way.”