Johnnie Walker has announced its commitment to ensure 100% of its whisky production is net zero carbon by 2030.
It is one of a series of environmental goals set out by the company, including ensuring all of its distilleries use renewable energy and all packaging is recyclable, reusable and compostable over the next decade.
Its actions to reduce packaging is expected to reduce its carbon footprint by 15%, equivalent to 4,200 return flights from Edinburgh to Sydney.
It intends to increase the recycled content in all its packaging material, including a minimum of 60% recycled glass in its core range bottles by 2025, which the brand predicts will use 13,000 fewer tonnes of carbon every year.
Johnnie Walker also hopes to ensure the production of its whisky will use 20% less water by 2030, helping save the equivalent to 76 Olympic sized swimming pools.
In addition, it aims to invest in projects to restore peatland and plant and project trees in Scotland and reinvent the drinking experience to make it more sustainable, engaging with people around the world on the importance of ‘sustainable socialising’.
The company has also partnered with RSPB Scotland to restore 88 hectares of heavily degraded peatland as part of The Next Steps initiative, allowing plant life to regenerate, support wildlife and reduce carbon emissions.
Julie Bramham, Johnnie Walker Global Brand Director said: “Johnnie Walker is built on a legacy of making positive, progressive choices – our own ‘Keep Walking’ mantra is shaped by that thinking. When we look at the world around us, it’s clear that we all have a role to play in protecting the planet and its resources.
“We can either see what’s happening and choose to do nothing or we can keep walking, taking every step we can to reduce our impact. We believe there is only one choice to make.”