Whoever leads the green economy will lead the world. That’s the headline finding of a global survey of 11,000 people in 11 countries, asking about energy, sustainability and the environment.
The ‘Global Consumer Trends: The Green Economy’ report from Dynata found that 76% believe green energy is the best energy source to power our modern lifestyles.
There was optimism towards the potential impacts of the green economy, with 62% stating they thought it would spur economic growth and 54% believing it would create more jobs.
It also revealed that 71% of global consumers are convinced governments should prioritise green energy programmes.
Greta Thunberg was considered the world’s leading voice in green energy and climate advocacy; selected by 29% of global respondents. She was followed by Bill Gates (20%) with world leaders Joe Biden (14%), Boris Johnson (5%), Xi Jingping (8%) and Angela Merkel (13%) all selected far less.
There were interesting findings in relation to electric (EV) and hybrid vehicles. Globally, 30% of respondents have purchased an EV or hybrid vehicle and 63% stated that if all things were equal such as cost and efficiency, they would be three times as likely to opt for an EV over a petrol car.
Gary Laben, CEO at Dynata, commented on the findings: “Our ‘Global Consumer Trends’ report series homes in on the trends driving consumer behaviour, illustrating the changing attitudes and opinions shaping our world every day.
“The green economy, reaching across industries and crossing borders around the world, is one of those trends and holds enormous promise for the future of our planet, our economies and our daily lives.
“Our research demonstrates the ways in which it is shaping the economic and lifestyle choices consumers make every day, offering guidance to governments and brands as they create policy, enable participation, and deliver products and messaging around the green economy.”