Personalised dog food brand Tailored Pet has announced it now offsets 100% of the carbon emissions released into the atmosphere from delivering its products.

That means the company is investing in environmental projects that reduce carbon emissions by the same amount that shipping its products has generated.

It has partners with climate action partner Bluesource to support verified urban and sustainable forestry projects in Pennsylvania and California.

Tailored Pet has also launched multiple other programmes designed to reduce its carbon ‘paw print’ and encourage environmentally-responsible pet ownership, including recyclable packaging and money-saving offer with eco-friendly gifts.

CEO Steve Joyve said: “At Tailored, we’re not only focused on providing pets with personalised nutrition for their best life, we’re passionate about feeding a healthier, happier Earth, too.

“This new programme comes at no extra cost to our consumers and is simply a way we can be conscious of our environmental impact and lighten our carbon footprint, while giving pet parents another reach to feel good about their choice to feed Tailored to their furry family members.”