L’Oreal has committed to adopting a ‘green sciences’ approach, meaning by 2030, 95% of its ingredients will be from renewable plant sources or be used in an entirely circular way.

The cosmetics company plans to use new technological developments in green sciences to help it become a more sustainable and environmentally-friendly company.

In 2020, 80% of its raw materials were biodegradable, 59% were renewable and 34% were of natural origin but the company has pledged to increase these figures to almost 100% by the end of the decade.

To achieve these aims, it has committed to employ biotechnology, green chemistry, ‘agronomics’ and formulation science into its manufacturing process and will work with its supply chain, as well as universities and start-ups, to continue its research and progress.

Barbara Lavernos, Chief Research, Innovation and Technology Officer, stated: “Thanks to green sciences we are able to take up this ambitious scientific and technical challenge.

“This virtuous, circular economy-based approach will allow us to achieve new levels of performance and discover unprecedented cosmetic benefits without compromising on quality or safety, in the service of beauty that is respectful of the planet.”