Coca-Cola has designed a paper bottle prototype, which will be market tested for the first time this summer.
The bottles will be trialled through Coca-Cola’s plant-based drink AdeZ and will be circulated to approximately 2000 customers.
The company has committed to collecting a bottle or can for each one that it sells by 2030, with 100% recyclability and zero waste.
The paper bottle prototype is being developed as part of a partnership between Coca-Cola and Danish start-up Paboco. The bottle is designed to be entirely recyclable and made of sustainably-sourced wood.
The trial is set to take place in Hungary during the second quarter of this year.
Daniela Zahariea, Director of Technical Supply Chain & Innovation for Coca-Cola Europe, said: “The trial we are announcing today is a milestone for us in our quest to develop a paper bottle. People expect Coca‑Cola to develop and bring to market new, innovative and sustainable types of packaging.
“That’s why we are partnering with experts like Paboco, experimenting openly and conducting this first in-market trial. It’s part of delivering on our World Without Waste goals.”